Nooka Zub Zot 20 Watches
Bright yellow tones and a stylishly contoured band define the
Nooka Unisex Zub Zot Yellow Polyurethane Watch and lend a sleek,
modern look to everyday wear. The square, yellow dial is set in a
wide, yellow polyurethane case that is seamlessly integrated with
the comfortable yellow strap. Adjustable to the size of your
wrist, this chic timepiece fastens with a hidden silver-tone
fold-over clasp. An innovative digital display shows the hours
with 12 symmetrical dots and the minutes in a horizontal bar
accent, while a combination of circular and square subdials offer
date, a.m., p.m., and alarm indicators. An EL backlight makes for
easy viewing in any light conditions, and reliable Japanese
quartz movement ensures accurate timekeeping. This unique
timepiece is water resistant to 99 feet (30 meters) and features
the added convenience of chronograph and alarm functions.
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Nooka is a New York fashion design company founded by
artist/designer Matthew Waldman. The ethos of nooka is universal
language, which guides the creation of products with enhanced
functionality and futuristic philosophy. Most prominently known
for its line of timepieces, Nooka has expanded their range,
creating a Mindstyle™ brand with the addition of innovative
accessories and a fragrance. The linear and graphic
representation of time with Nooka timepieces presents a more
intuitive way to view time. The visual mass increases as time
passes, giving weight to an ephemeral and abstract concept.
Originally releasing two models back in 2004, the brand has grown
and now includes seven distinct displays available in over 85
models in a wide array of colors and materials
Beyond Time
Nooka Strip (an innovative belt concept), Asset Organzier (a
multi-purpose wallet model), and the Nooka scent. All three
products embody the brand’s principle of universal communication.
Both the Strip and the AO utilize similar materials to the
popular ZUB collection of polyurethane watches. These provocative
designs, like our watches have U.S. design patents. Additionally,
the Nooka scent, self-titled Nooka, is a fully customized
fragrance expressing the futuristic and universal values of the
brand—fusing natural elements with synthetic accords and a
gem-cut, custom bottle.
In Summer 2010, Nooka introduced their first collection of modern
eyewear bringing the brand’s sleek and cutting-edge design
aesthetic to the world of sunglasses. The collection is presented
in two tiers: a luxury line with polished stainless-steel and
silver mirror finishes named Venus, and a polymer model in neon
colors, known as Mercury.
2011
Nooka collaborated with industrial designer, Karim id to
produce Nooka’s first circular timepiece, the "Yogurt". Combining
Karim’s philosophy of "democratic design" with Nooka’s philosophy
of "universal language" resulted in a truly unique piece.
Additionally, the AO was revamped, making it substantially larger
and more durable than its predecessor. It also featured a
removable insert providing more versatility of use.
The name Nooka was engineered by Matthew to evoke futurism by
incorporating the sound ‘nu’ from both "nuclear" and "new." And
stemming from its New York roots, Nooka is also a contraction of
"New Yorker" when said with the local accent.
The brand is proud to also include an official mascot: the
NookaNooka.. The imaginative character is the whimsical spirit of
design futurism.
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- Patented timekeeping display where dots represent the hours.
- Four modes: Time, date, Stopwatch, Alarm.
- Three ATM - Suitable for everyday use.
- EL backlight.
- Water resistant to 99 feet (30 M): withstands rain and splashes of water, but not showering or submersion.