🚀 We’re in Beta!

Meet our new design. Everything works as usual, but if anything feels off, give us a ping.

Discover the Future of Sonuydirect

Take advantage of limited-time deals on iconic Sonuydirect pieces.

SonyWh-1000Xm4 Wireless Noise Cancelling Bluetooth Over-Ear Headphones With Speak To Chat Function And Mic For Phone Call, Black, UAE Version - 1-Year warranty

SonyWh-1000Xm4 Wireless Noise Cancelling Bluetooth Over-Ear Headphones With Speak To Chat Function And Mic For Phone Call, Black, UAE Version - 1-Year warranty

4.5
1,801,909 Fr
Sony WH-1000XM5 Noise Cancelling Wireless Headphones, Hi-Res Audio, Best Phone Call Quality, 30 Hours Battery Life, Wearing Detection, Alexa Voice Assistant, Black, UAE Version - 1-Year warranty

Sony WH-1000XM5 Noise Cancelling Wireless Headphones, Hi-Res Audio, Best Phone Call Quality, 30 Hours Battery Life, Wearing Detection, Alexa Voice Assistant, Black, UAE Version - 1-Year warranty

4.5
2,411,239 Fr
SonyICD-BX140 Digital Mono HVXC/MP3 Voice Recorder with 4 GB Built-In Memory, Silver

SonyICD-BX140 Digital Mono HVXC/MP3 Voice Recorder with 4 GB Built-In Memory, Silver

1,162,399 Fr
SonyWf-C500 True Wireless Headphones - Up To 20 Hours Battery Life With Charging Case - Voice Assistant Compatible - Built-In Mic For Phone Calls - Reliable Bluetooth Connection - Black, One size

SonyWf-C500 True Wireless Headphones - Up To 20 Hours Battery Life With Charging Case - Voice Assistant Compatible - Built-In Mic For Phone Calls - Reliable Bluetooth Connection - Black, One size

4.0
618,949 Fr
SonyMDR-ZX110NC Overhead Noise Cancelling Headphones - Black

SonyMDR-ZX110NC Overhead Noise Cancelling Headphones - Black

4.2
307,969 Fr
SonyVRD-MC6 Compact DVD Recorder

SonyVRD-MC6 Compact DVD Recorder

4.5
2,607,139 Fr
Sony Cyber-Shot DSC-RX100 V Shock Absorbing 44 Inch Classic Neoprene Strap by Digital + Nw Direct Micro Fiber Cleaning Cloth

Sony Cyber-Shot DSC-RX100 V Shock Absorbing 44 Inch Classic Neoprene Strap by Digital + Nw Direct Micro Fiber Cleaning Cloth

1,135,989 Fr
Sony Water Resistant Walkman, 4Gb , Black, Nw-Ws413/B, USB

Sony Water Resistant Walkman, 4Gb , Black, Nw-Ws413/B, USB

3.5
1,294,249 Fr
SonyWf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones, Charging, Google Voice Assistant, Alexa, Siri, Splash Proof,Smart Listening And Mic For Phone Call, Silver

SonyWf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones, Charging, Google Voice Assistant, Alexa, Siri, Splash Proof,Smart Listening And Mic For Phone Call, Silver

3.8
1,570,459 Fr
Sony Cyber-shot DSC-RX100 IV Shock Absorbing 44 Inch Classic Neoprene Strap By Digital + Nw Direct Micro Fiber Cleaning Cloth

Sony Cyber-shot DSC-RX100 IV Shock Absorbing 44 Inch Classic Neoprene Strap By Digital + Nw Direct Micro Fiber Cleaning Cloth

1,078,199 Fr
Sony ICD-PX440 Stereo IC Digital Voice Recorder Built-in 4GB and Direct USB

Sony ICD-PX440 Stereo IC Digital Voice Recorder Built-in 4GB and Direct USB

4.1
1,471,209 Fr
Sony Cyber-Shot DSC-RX10 IV Shock Absorbing 44 Inch Classic Neoprene Strap by Digital + Nw Direct Micro Fiber Cleaning Cloth

Sony Cyber-Shot DSC-RX10 IV Shock Absorbing 44 Inch Classic Neoprene Strap by Digital + Nw Direct Micro Fiber Cleaning Cloth

1,133,109 Fr
Sony Xperia Z3 UK SIM-Free Smartphone - Black

Sony Xperia Z3 UK SIM-Free Smartphone - Black

3.7
935,939 Fr
Sony FDR-AX33 Shock Absorbing 44 Inch Classic Neoprene Strap Digital + Nw Direct Micro Fiber Cleaning Cloth

Sony FDR-AX33 Shock Absorbing 44 Inch Classic Neoprene Strap Digital + Nw Direct Micro Fiber Cleaning Cloth

350,541 Fr
Sony XDR-S41D Portable DAB/DAB+ Wireless Radio with LCD Display - Black

Sony XDR-S41D Portable DAB/DAB+ Wireless Radio with LCD Display - Black

4.5
31,419 Fr
Sony MDR7506 Professional Large Diaphragm Headphone, Wired

Sony MDR7506 Professional Large Diaphragm Headphone, Wired

4.7
945,349 Fr
SonyWH-1000XM5 Noise Cancelling Wireless Headphones, Hi-Res Audio, Best Phone Call Quality, 30 hours battery life, Wearing Detection, Alexa voice assistant, Silver, UAE Version - 1-Year warranty

SonyWH-1000XM5 Noise Cancelling Wireless Headphones, Hi-Res Audio, Best Phone Call Quality, 30 hours battery life, Wearing Detection, Alexa voice assistant, Silver, UAE Version - 1-Year warranty

4.5
2,328,699 Fr
Sony ICD-PX470 Stereo Digital Voice Recorder with Built-in USB Voice Recorder, Black

Sony ICD-PX470 Stereo Digital Voice Recorder with Built-in USB Voice Recorder, Black

4.5
458,989 Fr
Sony Xperia Z2 5.2 inch SIM-free Smartphone UK Stock - Black - Discontinued by manufacturer

Sony Xperia Z2 5.2 inch SIM-free Smartphone UK Stock - Black - Discontinued by manufacturer

3.5
617,914 Fr
Sony Ericsson GLITZY GIZMOS® GENUINE BATTERY BST-37 900mAh 3.6V FOR K750i W800i W810i W550 K610i D750i J110i J120i J220i J230i W710i (None Retail Packaging)

Sony Ericsson GLITZY GIZMOS® GENUINE BATTERY BST-37 900mAh 3.6V FOR K750i W800i W810i W550 K610i D750i J110i J120i J220i J230i W710i (None Retail Packaging)

5.0
250,659 Fr
Sony DSXA410BT Mechless Media Receiver with NFC/Bluetooth/iPod/Android Direct Connectivity, Red

Sony DSXA410BT Mechless Media Receiver with NFC/Bluetooth/iPod/Android Direct Connectivity, Red

4.5
1,010,399 Fr
Sony Lightweight 4GB PX Series MP3 Digital Voice IC Recorder With Built-In Stereo Microphone, 4GB Internal Memory Expandable to 32GB with microSD Cards, USB Direct-PC And Mac Compatibility, Scene Select, A-B Repeat Perfect For Playback Convenience, Batteries Included

Sony Lightweight 4GB PX Series MP3 Digital Voice IC Recorder With Built-In Stereo Microphone, 4GB Internal Memory Expandable to 32GB with microSD Cards, USB Direct-PC And Mac Compatibility, Scene Select, A-B Repeat Perfect For Playback Convenience, Batteries Included

3.9
678,072 Fr
Sony LinkBuds S WF-LS900N Truly Wireless Headphones With 6hr Battery Life, Quick Charging, built in Alexa and google assistant, Black

Sony LinkBuds S WF-LS900N Truly Wireless Headphones With 6hr Battery Life, Quick Charging, built in Alexa and google assistant, Black

4.0
1,954,389 Fr
SonyWf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones, Charging, Google Voice Assistant, Alexa, Siri, Splash Proof, Smart Listening And Mic For Phone Call, Black

SonyWf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones, Charging, Google Voice Assistant, Alexa, Siri, Splash Proof, Smart Listening And Mic For Phone Call, Black

3.8
1,982,229 Fr
SonyDVPSR760H DVD Upgrade Player (HDMI, 1080 Pixel Upscaling, USB Connectivity), UK 3 Pin Plug, Black

SonyDVPSR760H DVD Upgrade Player (HDMI, 1080 Pixel Upscaling, USB Connectivity), UK 3 Pin Plug, Black

4.5
475,749 Fr
Sony BRAVIA 43 Inch TV 4K UHD High Dynamic Range Smart Google TV - KD-43X75K - UAE Version |1 Year Manufacturer Warranty

Sony BRAVIA 43 Inch TV 4K UHD High Dynamic Range Smart Google TV - KD-43X75K - UAE Version |1 Year Manufacturer Warranty

4.2
3,665,459 Fr
Sony MDRXB55AP/B Extra Bass Wired In-ear Headphones for club like sound - Black, 3.5mm Mini-jack pin

Sony MDRXB55AP/B Extra Bass Wired In-ear Headphones for club like sound - Black, 3.5mm Mini-jack pin

4.2
588,309 Fr
Sony WF-C500 True Wireless Headphones - Up To 20 Hours Battery Life With Charging Case - Voice Assistant Compatible - Built-In Mic For Phone Calls - Reliable Bluetooth Connection - Black

Sony WF-C500 True Wireless Headphones - Up To 20 Hours Battery Life With Charging Case - Voice Assistant Compatible - Built-In Mic For Phone Calls - Reliable Bluetooth Connection - Black

3.8
465,819 Fr
SonyE 35mm F1.8 Oss Lens Compact E Mount Multi Purpose Lens Sel35F18, Black

SonyE 35mm F1.8 Oss Lens Compact E Mount Multi Purpose Lens Sel35F18, Black

4.6
3,377,839 Fr
Sony BRAVIA 65 Inch 4K Ultra HD High Dynamic Range (HDR) Smart Google TV - KD-65X75AK

Sony BRAVIA 65 Inch 4K Ultra HD High Dynamic Range (HDR) Smart Google TV - KD-65X75AK

4.4
8,368,299 Fr
Sony E PZ 10 20 mm F4 G APS-C Constant-Aperture Power Zoom G Lens, SELP1020G, Black

Sony E PZ 10 20 mm F4 G APS-C Constant-Aperture Power Zoom G Lens, SELP1020G, Black

4.4
7,020,019 Fr
Sony BRAVIA 32 Inch TV 720p HD LED HDR TV with Google TV and Google Assistant - KD-32W830K (2022 Model) with Sony 2.0Ch HT-S100F

Sony BRAVIA 32 Inch TV 720p HD LED HDR TV with Google TV and Google Assistant - KD-32W830K (2022 Model) with Sony 2.0Ch HT-S100F

4.2
FREE
Samsung 870 EVO 2TB, V-NAND, 2.5" 7mm, SATA III 6GB/s, R/W(Max) 560MB/s/530MB/s, 98K/88K IOPS, 1,200TBW, 5 Years

Samsung 870 EVO 2TB, V-NAND, 2.5" 7mm, SATA III 6GB/s, R/W(Max) 560MB/s/530MB/s, 98K/88K IOPS, 1,200TBW, 5 Years

4.5
1,510,069 Fr
Sony 160GB TOUGH CFexpress Type A Flash Memory Card - VPG400 High Speed G Series with Video Performance Guarantee (Read 800MB/s and Write 700MB/s) – CEA-G160T

Sony 160GB TOUGH CFexpress Type A Flash Memory Card - VPG400 High Speed G Series with Video Performance Guarantee (Read 800MB/s and Write 700MB/s) – CEA-G160T

5.0
2,322,249 Fr
SonyZV-E10 Interchangeable-lens vlog camera

SonyZV-E10 Interchangeable-lens vlog camera

4.3
5,999,749 Fr
Sony Np-Fz100 Z-Series Rechargeable Battery Pack, Npfz100.Ce

Sony Np-Fz100 Z-Series Rechargeable Battery Pack, Npfz100.Ce

4.7
651,339 Fr
SonySEL85F18 85mm F/1.8-22 Medium-Telephoto Fixed Prime Camera Lens, Black

SonySEL85F18 85mm F/1.8-22 Medium-Telephoto Fixed Prime Camera Lens, Black

4.7
4,568,889 Fr
Sony Wireless Bluetooth Shooting Grip and Tripod for still and video, ideal for vlogging (GP-VPT2BT)

Sony Wireless Bluetooth Shooting Grip and Tripod for still and video, ideal for vlogging (GP-VPT2BT)

4.6
1,168,739 Fr
Sony INZONE H9 Wireless Noise Cancelling Gaming Headset, 360 Spatial Sound for Gaming, 32 hours battery life, Boom microphone, Bluetooth/Low delay 2.4GHz connection, For PC/PS5/Mobile, WH-G900N, White

Sony INZONE H9 Wireless Noise Cancelling Gaming Headset, 360 Spatial Sound for Gaming, 32 hours battery life, Boom microphone, Bluetooth/Low delay 2.4GHz connection, For PC/PS5/Mobile, WH-G900N, White

4.2
1,946,909 Fr
SonyBRAVIA 65 Inch TV 4K Ultra HD LED Smart Google TV with Dolby Vision HDR - KD-65X80K (2022 Model)

SonyBRAVIA 65 Inch TV 4K Ultra HD LED Smart Google TV with Dolby Vision HDR - KD-65X80K (2022 Model)

4.2
15,247,659 Fr
Sony E 11 mm F1.8 APS C Wide Angle Prime Lens SEL11F18, Black, One size

Sony E 11 mm F1.8 APS C Wide Angle Prime Lens SEL11F18, Black, One size

4.6
4,813,609 Fr
SonyBRAVIA 65 Inch TV 4K Ultra HD LED Smart Google TV with Dolby Vision HDR and Native 120HZ Refresh Rate - KD-65X85K (2022 Model) - UAE Version |1 Year Manufacturer Warranty

SonyBRAVIA 65 Inch TV 4K Ultra HD LED Smart Google TV with Dolby Vision HDR and Native 120HZ Refresh Rate - KD-65X85K (2022 Model) - UAE Version |1 Year Manufacturer Warranty

4.2
20,097,129 Fr
SonyLinkbuds Truly Wireless Headphones With Alexa Built In, Open Ring Design, WFL900/H, Black

SonyLinkbuds Truly Wireless Headphones With Alexa Built In, Open Ring Design, WFL900/H, Black

3.5
1,218,899 Fr
Sony FE 50mm F1.8 Compact Lightweight E Mount Lens with Beautiful Dedofusing Bokeh Compatible with Full Frame and APS C Camera SEL50F18F, Black, Lens Only

Sony FE 50mm F1.8 Compact Lightweight E Mount Lens with Beautiful Dedofusing Bokeh Compatible with Full Frame and APS C Camera SEL50F18F, Black, Lens Only

4.5
1,720,929 Fr
Sony HT-S100F 2.0Ch 120W Single Soundbar With Bluetooth, Bass Reflex Speaker S Force Surround, Black

Sony HT-S100F 2.0Ch 120W Single Soundbar With Bluetooth, Bass Reflex Speaker S Force Surround, Black

4.2
965,069 Fr
SonyIcd-Px240 4GB Digital Voice Recorder

SonyIcd-Px240 4GB Digital Voice Recorder

4.3
163,258 Fr
SonyHT-S20R 5.1Ch 400W Real Surround Soundbar with Dolby Digital Bluetooth Connectivity For Music Streaming Home Cinema System

SonyHT-S20R 5.1Ch 400W Real Surround Soundbar with Dolby Digital Bluetooth Connectivity For Music Streaming Home Cinema System

4.3
3,104,729 Fr
Sony BRAVIA 55 Inch TV 4K UHD High Dynamic Range Smart Google TV - KD-55X75K - UAE Version

Sony BRAVIA 55 Inch TV 4K UHD High Dynamic Range Smart Google TV - KD-55X75K - UAE Version

4.2
6,267,689 Fr
Sony MDR ZX110AP Wired On Ear Headphones with tangle free cable, 3.5mm Mini-jack pin, Headset with Mic for Phone Calls, Black, MDRZX110AP/B

Sony MDR ZX110AP Wired On Ear Headphones with tangle free cable, 3.5mm Mini-jack pin, Headset with Mic for Phone Calls, Black, MDRZX110AP/B

4.1
109,329 Fr
Sony CFexpress Type A Memory Card 320GB

Sony CFexpress Type A Memory Card 320GB

4.8
2,224,249 Fr
Sony XS-FB1330 13cm (5.1”) 3-Way Mega Bass Coaxial Speakers Black

Sony XS-FB1330 13cm (5.1”) 3-Way Mega Bass Coaxial Speakers Black

4.4
74,299 Fr
SonyFE 12-24mm F4 G Wide-Angle Zoom Lens (SEL1224G),Black

SonyFE 12-24mm F4 G Wide-Angle Zoom Lens (SEL1224G),Black

4.4
6,516,098 Fr
Sony MDR-V150 Headphones with Reversible Housing for DJ Monitoring - Black

Sony MDR-V150 Headphones with Reversible Housing for DJ Monitoring - Black

4.4
15,049 Fr
Sony WF-1000XM4 Industry Leading Noise Canceling Truly Wireless Earbud Headphones with Alexa Built-In, Black

Sony WF-1000XM4 Industry Leading Noise Canceling Truly Wireless Earbud Headphones with Alexa Built-In, Black

4.2
FREE
Sony Alpha 7 C Full-frame Mirrorless Interchangeable Lens Camera (Compact and Lightweight, Real-time Autofocus, 24.2 Megapixels, 5-Axis Stabilisation System, Large Battery Capacity) - Silver

Sony Alpha 7 C Full-frame Mirrorless Interchangeable Lens Camera (Compact and Lightweight, Real-time Autofocus, 24.2 Megapixels, 5-Axis Stabilisation System, Large Battery Capacity) - Silver

4.5
13,468,469 Fr
Sony Fe 100 400mm G Master Super Telephoto Zoom Lens, Sel100400gm, Black, Sel100400gm.Syx

Sony Fe 100 400mm G Master Super Telephoto Zoom Lens, Sel100400gm, Black, Sel100400gm.Syx

4.5
20,208,019 Fr
Sony SA-SW5 300W Wireless Subwoofer With Rich Powerful Bass From a 180mm Driver Unit For HT-A9/HT-A7000 Up The Intensity of Your Home Theatre System and Soundbar

Sony SA-SW5 300W Wireless Subwoofer With Rich Powerful Bass From a 180mm Driver Unit For HT-A9/HT-A7000 Up The Intensity of Your Home Theatre System and Soundbar

4.4
6,167,639 Fr
Sony ICD-PX470 Stereo Digital Voice Recorder with Built-in USB Voice Recorder

Sony ICD-PX470 Stereo Digital Voice Recorder with Built-in USB Voice Recorder

4.6
556,249 Fr
SonySEL24105G Full Frame E-Mount 24-105mm F4 Constant Lens

SonySEL24105G Full Frame E-Mount 24-105mm F4 Constant Lens

4.6
9,393,519 Fr
Sony INZONE H3 Wired Gaming Headset, Over ear Headphones with 360 Spatial Sound, MDR G300, White, Headphone

Sony INZONE H3 Wired Gaming Headset, Over ear Headphones with 360 Spatial Sound, MDR G300, White, Headphone

4.2
513,379 Fr
SonyE 15 mm F1.4 G APS-C Large-Aperture Wide-Angle G Lens Prime Lens, SEL15F14G, Black, One size

SonyE 15 mm F1.4 G APS-C Large-Aperture Wide-Angle G Lens Prime Lens, SEL15F14G, Black, One size

4.4
2,619,212 Fr
Sony Walkman Digital Media Player, Black, Nw-E394/Bc, Nw-E394/Bc1E

Sony Walkman Digital Media Player, Black, Nw-E394/Bc, Nw-E394/Bc1E

4.1
14,989 Fr
Sony ICD-PX470 Digital Wide-Stereo MP3 Voice Recorder with S-Microphone, Built-In USB, 4 GB Memory, SD Memory Slot and 55 Hours Recording

Sony ICD-PX470 Digital Wide-Stereo MP3 Voice Recorder with S-Microphone, Built-In USB, 4 GB Memory, SD Memory Slot and 55 Hours Recording

4.4
641,269 Fr
Sony ZV1F/B Vlog Camera for Content Creators and Vloggers Large 1 inch Sensor with Wide Angle 20mm Lens, Black

Sony ZV1F/B Vlog Camera for Content Creators and Vloggers Large 1 inch Sensor with Wide Angle 20mm Lens, Black

4.4
4,552,309 Fr
Replacement Remote Control For SONY RM-ED060 RMED060 TV Television New

Replacement Remote Control For SONY RM-ED060 RMED060 TV Television New

4.3
195,359 Fr
Promage PMAC-EL14 AC Adapter with Charger for Nikon EN-EL 14/14A for long shoots, video recording, and time-lapse photography, this adapter

Promage PMAC-EL14 AC Adapter with Charger for Nikon EN-EL 14/14A for long shoots, video recording, and time-lapse photography, this adapter

4.1
14,412,499 Fr
Sony BRAVIA 55 Inch TV 4K UHD HDR Full Array LED with Smart Google HDMI 2.1 and Exclusive Features for The Playstation 5 - XR-55X90K (2022 Model) - UAE Version |1 Year Manufacturer Warranty

Sony BRAVIA 55 Inch TV 4K UHD HDR Full Array LED with Smart Google HDMI 2.1 and Exclusive Features for The Playstation 5 - XR-55X90K (2022 Model) - UAE Version |1 Year Manufacturer Warranty

4.2
15,060,299 Fr