Many companies have introduced product innovation processes; however they are still struggling to achieve the financial results they expect. This easy-to-read book focuses on innovation productivity and illustrates how to identify waste, streamline the product development process, remove bureaucracy and improve profits. It illustrates the 7 principles of lean, rapid and profitable new product development.

North America's top market performers innovate with 5x's more productivity than the average company. Simply put, they are achieving better results with fewer resources because they are efficient product innovators.

New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well.

The Principles of Lean, Rapid and Profitable New Product Development

Explore the 7 Principles of Lean, Rapid and Profitable New Product Development
Learn how to isolate and remove the typical time wasters in the Idea-to-Launch Process
Learn what drives a new product project to market quickly and effectively
Discover how to maximize the productivity of your portfolio
Learn how to streamline your Idea-To-Launch Process with NexGen Stage-Gate.

Key Topics:

The Executive's Dilemma: Faster, Better, Cheaper Products
The Concept of Productivity in Product Innovation
Lean Manufacturing and How It Applies to Product Innovation
Improving product innovation productivity by introducing scalability, flexibility and adaptability to your Stage-Gate Process
How to evergreen your Stage-Gate Process, remove waste and drive continuous improvement
Why building the voice of customer into your Idea-To-Launch Process accelerates results
The importance of front-end loading new product projects to achieve early product definition
How fast paced teams use spiral development to handle dynamic, fluid and changing information
Using cross-functional project teams to accelerate the idea from inception to launch.

Lean, Rapid and Profitable New Product Development

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