Biolage Color Last Purple Shampoo - pH Balancing Shampoo for Color-Treated Blonde Hair, Neutralizes Brass & Unwanted Warm Tones, Violet Pigments, Vegan, Paraben-Free, Packaging May Vary

I have had purple shampoo in the past that simply did not work. This purple shampoo works great at toning my hair and bringing out my blonde highlights. I wash my hair with my regular shampoo first to get all the old product out then I leave this on for about 5 minutes and it turns out perfect. Was recommended by my hairdresser.

A great addition to my shampoo collection that reduces the color of hair with a brassy color

I bought this because the last time I got my hair colored/ bleached it started to look yellow and brassy. Did not like that at all, so I bought this. I used my regular shampoo, and then shampooed with this and let it stay in my hair 3 to 5 minutes. Wow! It really brightened it up and took the yellow out. Use it a couple times a month and it’s keeps my hair looking great and not yellow in between colors!

Like a lot of women recently, I've let my natural gray/white hair grow out over the last couple of years. Although my natural color now requires much less maintenance I need a purple shampo to make sure it doesn't go yellow on me! I use Biolage Ultra Hydrating shampoo as my daily shampoo/conditioner (yes, I wash it every day, don't get on me!) and was pretty excited to find this Biolage purple shampoo. I like it! It smells good and doesn't dry out my hair the way other purple shampoos have. I'm pretty fanatical about keeping up my color, I may have let my gray hair fly but I don't want that yellow in there making me look old! So I use purple shampoo twice a week and it's nice to have one that keeps my hair feeling nice and taking out some brass/yellow. I still think Fanola is the gold standard for really toning out the yellow, but I definitely need to deep condition after using it as it dries my hair out quite a bit. I will start alternating this with the Fanola to keep my hair looking fabulous! This isn't quite as intense, but it does do a good job, it certainly smells better and it leaves my hair in good condition!

I used to use Shimmering Lights. It would dry my hair out so bad! It was horrible. I started using this since my hair dresser suggested it. IT's an affordable price here, huge bottle that lasts me forever, and doesn't dry my hair out. I leave on for 3-4 minutes every other time I wash my hair and my hair is never brassy anymore! It smells amazing and makes my hair very soft and moisturized.. I have very kinky curly blonde hair.

Absolutely love this product, brightens blonde hair perfectly.

Like how this work with my thick, long hair.

Always love this shampoo but for some reason it is not bringing out my blonde. Is it because I bought it off Amazon and not the salon

Classic. Tried hundreds of purple shampoos and this is by far the best ever trust me

Llegó en tiempo y muy bien sellado

This is the best colour fixing shampoo I've used

Its vegan, its cruelty free, it smells amazing, it works GREAT. I’ve tried multiple purple shampoos and this surpasses all of them. No straw-like, dry hair after use which is a bonus. I recommend only leaving it on for 3 mins if you have bleach blonde hair because it will likely turn you purple as its super concentrated (which I love because you can use less and it will last longer.) For the price and quality its so worth it, highly recommend to any blonde!

Useful product for refreshing brown coloured hair. Leaves hair soft and shiny