Sales Techniques (Briefcase Books Series)

This is the best sales process book ever written. I have used this book as my sales training "bible". I read at least one section of this book every third month for the last 12 years. Every one of my new hires receives a copy of this book within a month of being hired. Investigate, Meet, Probe, Apply, Convince and Tie-Up are all part of our culture.

If you're tired of reading reheated sales techniques from the 80s, this book is for you. I own a travel agency and I'm trying to motivate our sales staff. With a luxury product, we can't use cheesy and outdated "Which day is better, Tuesday or Thursday?" sales techniques. Bill Brooks infuses integrity and honor back into the Sales Professional and describes a way of doing business that sales people can both be proud of and create a good living. Bravo!

This book will cover all the basics. If you know you are going to get a sales job, this book will help spark some thinking, and give you suggestions on form, questions to ask, and how to organize your relationships with your account. It is the basics, and an easy read. Lots of variety with an index to find things fast.

Good reference

Very good book! I see myself reading it again and again.

very good

This book has some good points and facts. But, oh my ramble! The author repeats him/herself so many times it's annoying. I haven't been able to get through the last half of the book, and doubt I ever will. In my opinion, it is not worth all the ramble for the few points that can be taken from this book.

Amazing book

I have read this book and it is good. Purchased six more for a sales team event. They arrived with a barcode sticker across the front cover of each book. Completely de-values the book and my intent for the sales team. I will not purchase from the supplier again if this is how they show their care and attention.