Affiliate Program Management: An Hour a Day

Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide. My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression. Other than that, this is a book that is destined to become a staple read in the industry - a classic.

I am currently an affiliate looking to expand my online efforts to the merchant side and bought this title to bridge gaps in my knowledge base. What I found in Geno Prussakov's book is a comprehensive manual from which to launch a program (or even rehabilitate an unsuccessful one) and then successfully manage it post launch. I use the word "manual" quite purposefully: Mr. Prussakov not only includes examples of specific language for merchants to use in the course of a program launch (including the actual policy wording), but he includes names of vendors that merchants can leverage for the outsourcing of various program functions (like data feeds for example). I found these vendor names to be worth the price of the book alone. Not having to dig for players in any given niche is incredibly helpful. Additionally, one of the most valuable overarching themes in this title is that Mr. Prussakov helps merchants understand the business from the affiliate perspective. He teaches merchants how to work successfully with well-intentioned affiliates and avoid potentially costly missteps arising from the strategies of unethical affiliates attempting to profit from ill-conceived merchant programs and policies - or even lax program management. And finally, a piece of minutia I found especially helpful from Chapter 4. Mr. Prussakov explains CPA networks or sub-affiliate networks. (different from the Commission Junctions and Share-a-Sales of the world) I did not have a good grasp as to who these vendors are and what exactly they do. Having this sometimes murky business landscape clarified aided me immensely. Bottom line: I pity the merchant that attempts to launch a program without the knowledge in this book.

I bought this book thinking I would learn a lot about the best Affiliates Programs, on how to create impressive and persuasive affiliate sites, different options and ideas, and all the stuff I needed to know for becoming an affiliate. To my surprise, this book is oriented on How to create/manage an affiliate program, that is, you being the merchant and how to gather affiliates. Other than that, the book looks awesome if you are the right reader! But it you are a newbie in affiliate marketing you may fall under the same error.

This is actually my third book on the topic of affiliate program management but when my chance came to set up a program, I needed to do it very quickly. Since I have other books in the "an hour a day" series that are outstanding, I had high expectations that this book would get me up and running in record time. I will admit I was intimidated by the thought of getting an affiliate program up and running with a ridiculously short time table without help. My first effort was to start interviewing management firms. I bought the book so I would be able to ask the right questions. However, my management nixed the budget for outsourcing this project. So, with the exception of a graphic designer to help me create banners, I was on my own. This book met and exceeded my needs and helped me hit my goals. I have a running program, with affiliates, in less than a week. The advice in this book alerted me to many pitfalls I might not have otherwise learned - except for the hard way. While I am still certain there is much to learn, this book has allowed me to develop and implement a structured plan to develop a program that is professional and designed to meet both our firm's goals and the affiliates' needs. I found the information refreshingly current. So many similar books offer stale information. In summary, if you need to start from scratch and develop a solid program, or if you set one up and it's time to take a step back and determine why you aren't getting the results you expected, this book is a good investment.

THE book for affiliate merchants. We had an affiliate system for several years, and had the idea to refresh it. This book is helping us make a complete turnaround. All of a sudden we where thinking about the right words / to have more banners in more sizes / to have a clear TOS / cookie life... Normally when reading good business books, they are really helpful but often lack one thing: call to action through structure. This I realized after reading this book, which has a big call to action. With this in mind, we started developing our affiliate program from scratch, in easy to follow steps. Writing style -> perfect for following it Knowledge received -> more than hoped. If you are an affiliate manager / owner of an affiliate merchant system, there is no way around this book. It is really a must, and money well spend. If you are an affiliate, this book could also be of help since it gives you an inside to detect good from bad merchants. Happy to have read this book.

its not what i thought it was and returned but it may be perfect for what you need

In Geno Prussakov's definitive book, AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY, the author cogently brings into focus the fantastic opportunities today's marketers have for entering, surviving and profiting in the growing world of performance-based, affiliate-fueled, on-line marketing. What's more, Prussakov lays out for marketers a step-by-step blueprint of what to do, when to do it, and how to do it. This is the dedicated subject matter of this excellent book. In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc. Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.

I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer. I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions... I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program. When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM. Well -- buy the book, and you will get the same advice. On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off. EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success. Just buy the book, read it, and do what Geno says.

I want to learning the affiliate program

I'm just after completing Affiliate Programme Management: An Hour a Day and I must say it's absolutely fantastic. I'm an Affiliate Marketer and this really gives a thorough insight into both sides of the fence. This book sets the standards for both Affiliate Marketers and Affiliate Managers and identifies elements within the affiliate process that should be respected on both sides. As an affiliate I want to understand programme managers and how they work with affiliates, likewise a good programme manager wants to understand its affiliates and what drives them, in order to have a successful outcome for all. I laugh with excitement by saying this, but this book gives all the tips! It's helped me identify what to look for when choosing affiliate programmes and flags certain terms and conditions in which to stay clear. From an Affiliate Managers perspective it provides detailed insight on what managers require from affiliates and conditions that should be met in order to be accepted on Affiliate programmes. Top marks to the Author Evgenii Prussakov as this is a must read for all involved in Affiliate Marketing. There’s a bible for every industry and this ticks the boxes for affiliate Marketing. This book won’t be leaving my side any time soon!

Affiliate Program Management: An Hour a Day est une ressource de qualité pour ceux qui veulent approfondir sérieusement la gestion des programmes d’affiliation. Le contenu est très détaillé et offre des conseils pratiques, mais il s’adresse clairement à ceux qui ont déjà des bases solides dans le domaine. Si vous cherchez à perfectionner vos compétences, ce livre est parfait. Pour les débutants complets, il peut être un peu trop technique. Une référence incontournable pour les professionnels du secteur !

The writing could be larger, but all the info is there

This excellent if you are a merchant.