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✨ Wow Brows, Zero Compromise – Flaunt Your Frame with Confidence!
e.l.f. Wow Brow Gel is a buildable wax-gel hybrid enriched with kaolin clay and hair-like fibers that volumize and lock brows in place all day. This lightweight, vegan, and cruelty-free formula offers versatile use—wear it alone or as a topcoat over pencils for fuller, natural-looking brows. Packaged in a sleek 3.5g tube, it’s perfect for professionals seeking effortless, polished brows that keep pace with their dynamic lifestyle.




































| ASIN | B07SH4NYT4 |
| Age Range Description | Adult |
| Best Sellers Rank | #242 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Eyebrow Color |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Collection Name | Wow Brow |
| Color | Deep Brown |
| Container Type | Tube |
| Coverage | Buildable |
| Customer Reviews | 4.4 out of 5 stars 14,089 Reviews |
| Finish Type | Gel |
| Global Trade Identification Number | 00609332835740 |
| Item Dimensions | 0.15 x 0.48 x 1.91 inches |
| Item Form | Gel |
| Item Weight | 3.5 Grams |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 83574 |
| Material Feature | Buildable Wax-Gel Formula, Kaolin Clay Enriched, Hair-Like Fibers |
| Material Features | Buildable Wax-Gel Formula, Kaolin Clay Enriched, Hair-Like Fibers |
| Material Type Free | cruelty free, vegan |
| Model Number | 83574 |
| Number of Items | 1 |
| Other Special Features of the Product | Lightweight |
| Package Type Name | Bottle |
| Product Benefits | Volumizing and fullness-adding |
| Set Name | Wow Brow |
| Skin Tone | Clear |
| Skin Type | All |
| Specialty | Cruelty Free, Vegan |
| UPC | 609332835740 |
R**L
Easy application, long-lasting
Surprisingly easy to apply and lasts well. Makes my pale eyebrows look better but still natural (the taupe color). Holds the hairs in place for a well-groomed look, doesn't rub off over the day or leave flaking. No allergic reactions. Easy to remove with soap and warm water. At a great price, too. The size would be perfect for travel, though by the ounce, this is some pricey stuff. Very happy and would recommend.
M**A
LIke mascara for your eyebrows and it covers gray hairs!
I am so impressed with this little tube of brow gel. I have eyebrow hair but some are coming in white and I have found them hard to cover with color with other products I have used. This is just like mascara for your eyebrows and does a great job of covering the grays and adding some volume and shape. For my eyebrows this works much better than the "waxy" eyebrow pens I had tried previously. The product is not on your skin, just the eyebrow hair. It comes off easily with makeup remover but stays in place all day. A little goes a long way and it's a bargain price!
S**E
Another great elf product
I will continue to buy this product repeatedly bc of its price and quality. I have some brows, but you can’t see them as many of the hairs have turned white or gray. This picks them up nicely but is soft looking bc it is taupe. It blends nicely with my gray/brown hair. I apply it to the underside of the brow first (going inward against the “grain”). Then I blend with a brow brush fanning outward. Older women, buy this product if you’re on a budget.
B**H
Affordable brow gel that actually covers grays
I have red/brown hair and this brow gel matches really well. It helps fill in my brows naturally and even covers my gray eyebrow hairs, which is one of the main reasons I keep buying it. I’ve already purchased it twice and honestly reach for this one more than my more expensive brow products. It’s easy to apply, gives good color payoff, and works great for quick everyday makeup. The only downside is that it seems to dry out a little faster than I’d like, which is why I gave it 4 stars instead of 5. Overall though, it’s a great affordable option and works surprisingly well.
D**R
This stuff is amazing!
Oh my gosh, I love this stuff!! As I’ve gotten older, my brows have thinned out. Im not a heavy makeup kinda gal and prefer and subtle, natural look. I had been using a taupe colored eyebrow pencil which was just ok. I contemplated eyebrow tattoos but that seemed a little drastic, both in terms of the end look (perhaps overdone and yikes! permanent) and expense. I saw this product and figured what did I have to lose for $6. There was what appeared to be a comparable product for $24, but me being cheap decided to give this $6 product a try. This product delivers in a big way! Creates that complete natural arch and fills in sparse areas without looking like I did a thing. I mean they look naturally good. Truly, I am sold on this item and will buy it forever forever. It really is that good.
A**H
Watch out for dry tube
Cokor is good, applies well and does not smudge. Brush is pretty dry. It does not appear to be full of product.
J**B
Best value for price
I have ordered this product several times it is small compact but lasts a very long time very good quality
R**S
Easy Brow Gel That Looks Natural Instead of Overdone
My wife picked this up mainly because she wanted something simple for adding a little shape and fullness to her brows without looking super heavy or overly “painted on,” and she ended up liking it a lot. The biggest thing she noticed was that it gives a more natural fuller look instead of that sharp overdrawn eyebrow style that some products create. The wax-gel texture seems to help hold everything in place while still keeping brows looking soft instead of crunchy or stiff. The taupe shade also blended surprisingly well and didn’t come off looking weirdly orange or overly dark like some brow products can. One thing she especially liked is how easy and quick it is to use. A few passes and it’s basically done, which makes it good for everyday makeup instead of feeling like a complicated multi-step process. The hold also seemed pretty decent throughout the day without constant touch-ups, and the small brush made application fairly easy even for someone who doesn’t want to spend forever doing makeup. Overall, this turned out to be a really solid affordable brow product that gives a natural fuller look without being dramatic or difficult to use.
N**S
Great Brow Product
One of the best eyebrow products I’ve used. I use NYX tinted brow gel usually but gave this a go. Good pigment but easy to apply. Doesn’t necessarily hold hairs up but is a good product to chuck on in a rush.
G**E
Surprisingly good
Saw the review from Lisa YouTube and decided to try. I tried it one and love it. Highly recommended.
M**D
It’s fine
It doesn’t hold them very well and you have to be careful with application to not get brown gel outside of your brows.
S**I
Brow gel
Gute Qualität, ist eine Kaufempfehlung
M**R
Performance
First time trying an e.l.f. product. It is small but it works well to cover my spare spots, colour match good too. I will reorder
Trustpilot
2 months ago
1 week ago