Ultimate Guide to Local Business Marketing

Perry has a way to explain Internet Marketing that is very useful.I have several of his books and I am grateful for his ability to explain marketing topics.Some to start implementing "Landing Pages" and look forward to implanting his methods.

I am a fan for Perry Marshall. I read this book in order to help firends with marketing in their local business. This book was useful for my friends and for me.Cons:Title: This is not the ultimate guide to local business marketing. This is only about adwords. There is one chapter about SEO, one chapter about Facebook ads. And 27 chapters, mostly about adwords.Pro:It has the basics about adwords. Makes the concepts simple.Easy to implement.For a business newbie in online marketing is a great beginning. Only after apply 20% - 50% of this book, maybe need other book.

About 80% of my clients come from Internet Advertising. About two years ago a friend of mine suggested I study some of Perry Marshall's information. Since then, I have purchased every new book and edition from Perry. This latest book is exceptional as it puts everything in terms that make sense to a non-techie like myself. There is a chapter in the book written by Richard Jacobs, founder of Speakeasy Marketing that ties a lot of the information together, and gives you an idea of what to expect when you venture into this area of marketing. I would highly recommend purchasing this book if you are a small business owner trying to do it all yourself, or want to get a better understanding of how Internet marketing works.

Its pretty much just a book on Google Adwords. It teaches you the basics and breaks it down, so it's easy to understand. Would recommend for anyone starting out in Google AdWords or wants to get started in it.

Maybe I'm an idiot, but since this book and "Ultimate Guide to Google AdWords" both cover Google AdWords, and since "Ultimate Guide to Google AdWords" was published in 2014 and Google is constantly changing AdWords, I couldn't tell if this book was Perry's latest, updated information on AdWords, or if this book supplemented "Ultimate Guide to Google AdWords."Even after reading this book, I wasn't sure if I still needed "Ultimate Guide to Google AdWords." A ton of online research provided no answers, so I finally contacted Perry Marshall's company, and here was their helpful reply:"The Ultimate Guide to Google Adwords is a great introduction into Google Adwords and how it all works, whereas the Ultimate Guide to Local Business Marketing focuses on helping local business owners and their marketing strategy. It does cover some aspects of Google Adwords, but it's not as comprehensive as the Ultimate Guide to Google Adwords when it comes to understanding Google Adwords as a tool. Neither book is meant to be a replacement for the other.In the end it really just depends on how deeply you want to delve into the world of Google Adwords. If you're interested in a more thorough understanding of Google Adwords, I believe it is a wise investment and covers a lot of things you won't find in the Local Business Marketing book. :)"Hopefully this clarification helps someone else.

This book is a perfect start for someone wanting the definitive answer for how to get customers from online into your store. The details make sense, but they are not what most people say. Perfect for small business or practices, but not how I would expect ad agencies or big corporations to do it. Less about branding and more about accountability and results.

This book was very insightful and I will definitely put this into practice with my business and any others that I may have in the future. Easy to read and understand step by step process that takes all the guesswork out of pay per click that gets results while helping you track everything so you can optimize and scale up! I can easily see how this will allow me to dominate my competition! Thanks for writing such an awesome book!Brian Bontomase

I bought this book because I have read Perry Marshall's marvelous book on Adwords. That book helped me built my business and therefore was probably one of the best investment I have ever made. So I bought this book mostly on the trust of the Perry Marshall brand. However I was somewhat disappointed with this book. The title of this book is "Ultimate Guide to Local Business Marketing". You would assume this book is about local business marketing. However, 90% of the content is on Adwords. It missed many important information such as Yelp and Linkedin. Given the power of Yelp in local business search, how can a book called "Ultimate Guide" not including any topics on yelp?!This book is really a simpler version of Perry Marshall's Adwords book designed for local businesses . It should really be called Ultimate Guide to Pay per Click for Local Businesses. It does offer a quick and easy introduction of Adwords for local businesses. I did learn a few things new and got inspired to fix some of my problems in my adwords campaign. However, I find the title very misleading. Adwords is not the only marketing for local businesses and may not be the best mean for many businesses. Calling it the "Ultimate Guide to Local Business Marketing" is just a misleading attempt to sell more books.