Marketing Management, Global Edition
Product ID: 392221265
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Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management student The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Review: Great Starting Point for Marketing Students: Easy to Read and Full of Practical Examples - The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly. Review: Managing marketing - Kotler has been publishing marketing works for over 57 years. That is more than half a century of being the father of marketing, spreading knowledge so that we can become better professionals. In its international edition, together with Keller and Chernev, they present the concepts that, when applied, will help you successfully manage a marketing plan and department for your corporate or personal brand.
| Best Sellers Rank | #253,988 in Books ( See Top 100 in Books ) #21 in Global Marketing (Books) #22 in Product Management #553 in Sales & Selling (Books) |
| Customer Reviews | 4.4 out of 5 stars 109 Reviews |
G**A
Great Starting Point for Marketing Students: Easy to Read and Full of Practical Examples
The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly.
D**S
Managing marketing
Kotler has been publishing marketing works for over 57 years. That is more than half a century of being the father of marketing, spreading knowledge so that we can become better professionals. In its international edition, together with Keller and Chernev, they present the concepts that, when applied, will help you successfully manage a marketing plan and department for your corporate or personal brand.
A**R
A very good, recent and relevant text book
Excellent text book as usual Kotler and team.
T**R
Marketing textbook that forgets it is a Marketing textbook
Just in time inventory. Shipping containers. Yes, both of these supply chain topics garnered a paragraph or two in this book. Why? The same reason this textbook is twice as long as it should be. The authors took every opportunity to squeeze in unnecessary content, primarily in the form of examples. Every bullet point or item in a list doesn't need a real world example. You can just define the terms and not have readers skip each of the one or two sentence references. You're industry experts, no need to tell me Coca-Cola did it, or Walmart, or Apple, or Google, or Amazon, or Procter and Gamble. Yes, these companies were successful at various tactics, but using them as prime examples results in the reader saying, "well of course, they are a multi-billion company in a fiercely competitive age". Does the tactic still work though?
C**R
Great book
Complete fundamentals with new examples
M**M
Not for small business marketers
The theory in this book outlines the “deep magic” of marketing theory as a global principal of total business process design. It speaks of abstractions about communication between stakeholders (including vendors and employees), as well as the (highly necessary) codification of a uniform message. But it won’t help you figure out how to do a better job competing on Instagram. It’s way too abstract than that - even if, yes, you’re “really, really smart.” Analogously, this is a book about music theory, not guitar or piano. It’s not even about rhythm (logistics), it’s about sound, and vibration. Go get a book like The One Page Marketing Plan. You’re welcome.
D**R
Marketing Management
Very knowledgeable and insightful
H**M
about the book
spectacular marketing material for everyone student and self development
J**O
Producto degradado por falta de proteccion en el transporte (?)
G**E
Attention licence de lecture du kindle limité à 2 appareils
Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur.
G**E
Great book on marketing
The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too.
M**X
Il Marketing oggi …
un testo sacro del Marketing
F**L
Évaluation globale pour un bon achat
Livré tel que promis
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