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✨ Brighten your smile, naturally and boldly! 🌿
Waken Whitening Toothpaste combines natural plant enzymes with 1450ppm fluoride to gently whiten teeth and protect enamel without hydrogen peroxide or harsh chemicals. Certified vegan and made with 98.1% natural ingredients, it freshens breath with peppermint while supporting healthy gums. Packaged in a recyclable aluminium tube, it’s the perfect blend of science, nature, and sustainability for a confident, radiant smile.












| Age range (description) | Adult |
| Brand | Waken |
| Flavour | Whitening |
| Item form | Gel |
| Material Type Free | animal-derived materials |
| Material feature | Natural, Plant Based, Recyclable, Vegan, Vegetarian |
F**.
Genuine product for amazing price. 100% worth it.
This is a product that delivers. The mouthwash is also a fantastic secondary product. Taste is very nice. No horrible acidic burn. If persistent twice a day brushing you can see a difference. I am genuinely amazed it costs so little. Always feel really fresh and clean.
A**E
Sensitive teeth
Honestly this the the ONLY company and product that dosent make my gum bleed. I have super sensitive gum and when using other companies my gum would bleed but this company and all their toothpaste has definitely been a life changer, the taste isnt to minty and would definitely buy again
B**D
Good value
Good paste, only need a bit on brush .cleans good and I do see a difference in whiteness
T**A
Happy to use everyday
A staple in my daily routine — I’ve been buying this regularly for a while now and keep coming back to it. Leaves my teeth feeling clean and fresh, and I trust it for enamel protection. Highly recommend.
M**S
Not great value for money
I have an SLS intolerance. This toothpaste is ideal. But it's no difference to any other toothpaste with no SLS and it's very expensive. So I won't be buying any more of it.
L**E
Whitening
I don't know if it's the whitening strips that I bought with this product or this product alone has the effectiveness of whitening as I used them both on the same day. Either way, this toothpaste whitens my teeth effectively with no sensitivity. I like the taste and freshness after use.
A**E
Recommended toothpaste
Lovely taste great product
A**R
Try it, you won’t be disappointed
I thought I would treat myself to some nice toothpaste so I picked this one and it’s very nice. Does the job it says you don’t need much? So it’s going to last a long time? I’m happy with it. I recommend it so give it a go. I don’t think you’ll be disappointed. Yes, you pay a little bit more but it’s worth it. Thank you. Have a nice day.
R**Y
Unusable
Arrived damaged
Trustpilot
4 days ago
3 weeks ago