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๐ Elevate your curls with clarity and moisture โ because your hair deserves the spotlight!
As I Am Curl Clarity Shampoo is a sulfate-free, hydrating cleanser designed specifically for curly and color-treated hair. It gently removes buildup and impurities while preserving natural moisture, leaving curls soft, defined, and ready to absorb styling products. With a 237ml bottle, this cruelty-free formula offers lasting value and is a must-have for maintaining healthy, vibrant curls.


| Age range (description) | Adult |
| Brand | As I Am |
| Hair type | coloured |
| Item form | Liquid |
| Material Type Free | Cruelty Free |
| Scent | Unscented |
L**R
leaves hair feeling nourished
good on hair and good value but doesnโt last long. leaves hair feeling nourished, fragrance was nice and so was consistency
A**A
Shampoo
Its a really good product , cleansed my hair thoroughly . Very good if you are starting was and go
A**R
Doesn't clean that well
I'll start by giving a backstory on my hair type because I feel like hair products are very dependent on the individual's hair: So I always had type 1a hair - very straight, very, very fine, very limp/lacking body. I've tried a lot of things to get body: different 'body' shampoos; conditioners; products- mousses, powders, sprays - nothing really worked that well, and I have very sensitive skin/MCAS which didn't agree with many of these products, just to complicate things. So I tried using the curly girl method and oddly enough, it changed the texture of my hair to varying degrees of type 2/wavy and offered it a lot more body. I started by using Hair One co-wash until it became unavailable so I switched to Shea Moisture which I loved until recently, when it began making my hair feel waxy and making my scalp itch. So I decided to give this product a try for the first time instead. Main review: This shampoo smells nice (though a bit too sweet for my taste personally) and it fits the bill in that it gives my hair the body and waves I like, however it doesn't feel or look very clean. I've attached a picture of my hair after washing THREE times and allowing it to air dry fully. The reason I washed it 3 times is because the shampoo came out quite watery, was difficult to distribute evenly and my hair still felt very greasy after rinsing. I made sure to rinse thoroughly after washing, too. I've done 3 washes with this now, and if I use a *lot* of product, then it's kind of ok. I can't say for sure if the product is genuine as this is the first time I've tried it, but as it is making my hair wavy I would guess it is real - though perhaps watered down? I don't know, but I don't think I'll buy it again as it is taking so much effort and product to get my hair looking clean.
C**0
Great clarifying shampoo
Perfect clarifying shampoo for curly, kinky hair I would recommend to pair this with a deep conditioning shampoo afterword to avoid removing all of your hairs natural oil but this is a great affordable option as someone who has tried many clarifying shampoos, also a very pleasant smell.
S**M
Great for 3A hair and smells good
Great for mens 3A curly hair with a great smell No greasiness and provides a great amount of shine and definition to my curls Should last me half a year so excellent value for money
R**K
Wonderful Shampoo
This shampoo cleanses my hair thoroughly without stripping it, which is hard to find for low porosity 4C hair. It removes buildup while still leaving my curls feeling soft and defined. My hair feels lighter and easier to style afterwards. Itโs become an essential part of my wash day routine.
J**N
Clarifying Shampoo
Like all products for afro hair, this is expensive for what it is. I use it every other week to wash my hair, as it's not supposed to be used weekly. I use a lot of gel to define my hair when I wash and style it, so this helps get it really clean. You don't need too much, it doesn't make my scalp itch, and it smells nice. My hair (3c/4a low porosity for those wanting to know) likes it.
M**D
Good
Good shampoo gets rid of hair products well. Smells nice, good lather.
A**R
Smells good
Really cleans my hair. It does not make my eyes burn.
O**F
Good product for curly hair
Great for my curly hair. I use it instead of curl cream. Smell is nice too.
P**S
Good
Good shampoo. Very clarifying
E**N
Very good quality
Very good quality and Natural ingredients and took 2 days to come
Z**I
Best shampoo I ever used
If you have curly hair this is a must! It smells good and foams up well. Would recommend buying it.
Trustpilot
2 weeks ago
1 month ago