--- product_id: 48737822 title: "Chestnut" brand: "it's pure" price: "202249Fr" currency: CDF in_stock: true reviews_count: 8 category: "It's Pure" url: https://congo.desertcart.com/products/48737822-chestnut store_origin: CD region: Congo --- # 100% Vegan & Cruelty-Free Certified Organic Soil Assoc. 110g Powder Sachet for easy use Chestnut **Brand:** it's pure **Price:** 202249Fr **Availability:** ✅ In Stock ## Summary > 🌟 Elevate your hair game with nature’s purest chestnut glow! ## Quick Answers - **What is this?** Chestnut by it's pure - **How much does it cost?** 202249Fr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [congo.desertcart.com](https://congo.desertcart.com/products/48737822-chestnut) ## Best For - it's pure enthusiasts ## Why This Product - Trusted it's pure brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hair Health Hero:** Boosts shine & volume while restoring dry, fragile hair—no damage, only nourishment. - • **Pure Organic Power:** First Soil Association certified herbal hair dye for guilt-free glam. - • **Custom Chestnut Charm:** Unique chestnut shade that blends with your natural hair tone for a personalized look. - • **Ethical & Sustainable:** Fair trade herbs from organic farms, processed with advanced tech in the UK. - • **Sensitive Skin Friendly:** Free from ammonia, parabens, PPD, and gluten—perfect for allergy-prone scalps. ## Overview It’s Pure Organic Herbal Hair Dye in Chestnut is a 110g certified organic, vegan, and cruelty-free henna-based powder that delivers a unique, natural chestnut color while enhancing hair shine and volume. Free from harsh chemicals like ammonia and PPD, it’s ideal for sensitive scalps and all hair types. Made with ethically sourced herbs from fair trade farms, this product nourishes and restores hair health without damage, offering a sustainable and personalized hair coloring experience. ## Description Product Description Review: Highly recommend effective product - I didn't bother with a strand test as don't tend to react much to product ingredients. I had used conditioner previously but it didnt seem to make any difference to the product bonding to the hair. I mixed it up in a yogurt pot and applied it to parted hair with a long handled teaspoon. Easy to do. Massaged it in and then sat for two hours with the shower cap covering it. Rinsing in the shower took a while. It needed LOTS of rinsing but the splashes did not stain. Everything wiped clean very easily. I chose chestnut. There were no orange patches as I feared might happen. No streaks. Just an even colour all over. Smells a bit like a barn full of old straw. Not great. But end result is very good and I will now only use this natural prodect. I only used one sachet as I have short hair so for me it is cheaper than using the naturtint I used before. I highly recommend. Review: Gorgeous Natural Chestnut Colour, Covered Greys, Conditioned and Thickened Fragile Hair, - This is an excellent product. I loved the chestnut colour which I left on for three hours to ensure the depth, as per the guidelines. It covered my greys and they turned a lighter version of chestnut, which enhanced the look. I have very fine mid-shoulder length hair and only used half the packet. I am losing hair quite a lot, it is porous, and I wanted a more natural way to colour my hair with a rich colour that would cover greys. My hair was getting to be in terrible condition despite using non chemical natural products...it was previously becoming like straw. After using this product my hair has become softer again, and slightly thicker. Of course, it will depend on your individual hair and previous chemical/natural colours but I was prepared to take the risk and as I can't risk chemically dying my fragile hair. If the colour hadn't been good, I would just not use it again. I was delighted with the end result! It certainly hasn't harmed my fragile hair. It feels softer, and thicker. The photos featured on desertcart by other customers are true to life. There was more than ample coverage, so a packet did twice the job for me. Was it messy? I didn't find it any more messy than normal hair colours. I used black clothing and a towel and kept an eye out for drips while I applied it in the bathroom. I rinsed any drips as I saw them and there was no staining. The instructions are easy to follow. Put on DRY CLEAN HAIR. Some blogs mention adding oils, yoghurt, egg to henna hair colour mixtures, it is worth researching to see what may enhance the colour and condition further. The smell didn't bother me anymore than the smell of cut grass. The colour has stayed on for 6 weeks so far. I may enrich it soon just to lift it back to a deeper warm chestnut, but it has faded in a flattering way, WITHOUT the 'orange hair' look. I have just ordered three more packets as I think the product is brilliant and I am delighted I have found an easy alternative that may enhance my fragile hair condition further over time, and certainly, not cause it to become damaged in the process of wanting to enrich the colour and cover the grey patches. ## Features - ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products. - CHESTNUT BROWN HAIR DYE: It’s Pure chestnut dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial. - PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants - CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye! - SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free - FOR BEST RESULTS: If you regularly use silicone based shampoos and conditioners, these will bond to your hair shaft, and could prevent henna taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00HR6XZQ6 | | Benefits | Easy Application | | Best Sellers Rank | 1,769 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas | | Brand | It's Pure | | Brand Name | It's Pure | | Colour | Chestnut | | Container Type | Sachet | | Country Of Origin | United Kingdom | | Customer Reviews | 4.4 out of 5 stars 226 Reviews | | Full Cure Time | 30 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Powder | | Item Weight | 110 Grams | | Item form | Powder | | Manufacturer | It's Pure Organics | | Manufacturer Part Number | E0610 | | Material Features | Gluten Free,Natural,Organic,Organic Certified | | Material Type Free | Ammonia Free, Paraben Free, Paraphenylenediamine Free, Peroxide Free | | Model Number | E0610 | | Number of Items | 1 | | Package information | Sachet | | Product benefits | Easy Application | | Recommended Uses For Product | Hair coloring, achieve permanent brown color | | Set Name | 110 g (pack of 1) | | Suitable Hair Colour | Medium Brown | | Unit Count | 110.0 gram | ## Product Details - **Brand:** It's Pure - **Colour:** Chestnut - **Hair type:** All - **Item form:** Powder - **Material Type Free:** Ammonia Free, Paraben Free, Paraphenylenediamine Free, Peroxide Free - **Material feature:** Gluten Free,Natural,Organic,Organic Certified - **Number of items:** 1 - **Package information:** Sachet - **Product benefits:** Easy Application - **Unit count:** 110.0 Grams ## Images ![Chestnut - Image 1](https://m.media-amazon.com/images/I/51v0dt4LmwL.jpg) ![Chestnut - Image 2](https://m.media-amazon.com/images/I/711M+YqNPlL.jpg) ![Chestnut - Image 3](https://m.media-amazon.com/images/I/81fmgMsyM8L.jpg) ![Chestnut - Image 4](https://m.media-amazon.com/images/I/61RNNzwntCL.jpg) ![Chestnut - Image 5](https://m.media-amazon.com/images/I/610z6noiYdL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?** A: There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps. **Q: Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?** A: Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca **Q: As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?** A: A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy. **Q: Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.** A: I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages! ## Customer Reviews ### ⭐⭐⭐⭐⭐ Highly recommend effective product *by H***D on 9 June 2026* I didn't bother with a strand test as don't tend to react much to product ingredients. I had used conditioner previously but it didnt seem to make any difference to the product bonding to the hair. I mixed it up in a yogurt pot and applied it to parted hair with a long handled teaspoon. Easy to do. Massaged it in and then sat for two hours with the shower cap covering it. Rinsing in the shower took a while. It needed LOTS of rinsing but the splashes did not stain. Everything wiped clean very easily. I chose chestnut. There were no orange patches as I feared might happen. No streaks. Just an even colour all over. Smells a bit like a barn full of old straw. Not great. But end result is very good and I will now only use this natural prodect. I only used one sachet as I have short hair so for me it is cheaper than using the naturtint I used before. I highly recommend. ### ⭐⭐⭐⭐⭐ Gorgeous Natural Chestnut Colour, Covered Greys, Conditioned and Thickened Fragile Hair, *by T***R on 22 November 2022* This is an excellent product. I loved the chestnut colour which I left on for three hours to ensure the depth, as per the guidelines. It covered my greys and they turned a lighter version of chestnut, which enhanced the look. I have very fine mid-shoulder length hair and only used half the packet. I am losing hair quite a lot, it is porous, and I wanted a more natural way to colour my hair with a rich colour that would cover greys. My hair was getting to be in terrible condition despite using non chemical natural products...it was previously becoming like straw. After using this product my hair has become softer again, and slightly thicker. Of course, it will depend on your individual hair and previous chemical/natural colours but I was prepared to take the risk and as I can't risk chemically dying my fragile hair. If the colour hadn't been good, I would just not use it again. I was delighted with the end result! It certainly hasn't harmed my fragile hair. It feels softer, and thicker. The photos featured on Amazon by other customers are true to life. There was more than ample coverage, so a packet did twice the job for me. Was it messy? I didn't find it any more messy than normal hair colours. I used black clothing and a towel and kept an eye out for drips while I applied it in the bathroom. I rinsed any drips as I saw them and there was no staining. The instructions are easy to follow. Put on DRY CLEAN HAIR. Some blogs mention adding oils, yoghurt, egg to henna hair colour mixtures, it is worth researching to see what may enhance the colour and condition further. The smell didn't bother me anymore than the smell of cut grass. The colour has stayed on for 6 weeks so far. I may enrich it soon just to lift it back to a deeper warm chestnut, but it has faded in a flattering way, WITHOUT the 'orange hair' look. I have just ordered three more packets as I think the product is brilliant and I am delighted I have found an easy alternative that may enhance my fragile hair condition further over time, and certainly, not cause it to become damaged in the process of wanting to enrich the colour and cover the grey patches. ### ⭐⭐⭐⭐ IT WORKS, BUT NOT ALWAYS PREDICTABLY *by A***D on 29 January 2017* It's better than chemicals which harm but not quite perfect. It can oxidise on the hair in different ways, so you may have a two toned, badger look - you may have to get inventive with an auburn top and coppery sides. However, it does cover grey well and is a LOT less messy than other henna products. Your head will smell like freshly mown hay for a couple of washes but this is a small price to pay for looking less old lady. I used the best organic coconut oil (just a 20p piece, melted between the palms and patted onto damp hair) to condition the hair because it did not turn out as untangled as I had expected. The product rinsed out quite well, with no bathroom stains. Overall, so far the best of the healthier colour options and while it says 'chestnut', it's really more red than brown. PS Since writing this review, I add about 20 drops of cedarwood oil to the mixture and the hay smell is no more! I also mix the henna with hot water and keep that bowl of hot water above another bowl of hot water, so the mixture stays warm without being too hot, of course. I wrap cling film around my head for three hours and am usually pleased with the result. Anothe tip is that I only use half the packet at a time, and I will add about a heaped tablespoonful of indigo to the mix to make it less coppery. It's trial and error and batches of henna may work differently, so it is not an art I can say I have yet perfected but since using organic henna I feel less threatened by chemically colouring products. ## Frequently Bought Together - Organic Hair Dye - It's Pure Organics Herbal Hair Colour Chestnut - Organic Amla Powder - 1.10 lbs (17.64 oz) | Amalaki, USDA Organics, Non-GMO, Kosher, Halal - 100% Raw and Natural, by SHOPOSR --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://congo.desertcart.com/products/48737822-chestnut](https://congo.desertcart.com/products/48737822-chestnut) --- *Product available on Desertcart Congo* *Store origin: CD* *Last updated: 2026-08-12*