Color Psychology Made Simple: A Reference Guide to the Meanings and Uses of Colors for Branding, Marketing, Graphic Design & Art Projects

Description

Color Psychology is a complex subject that can overwhelm anyone, especially when what we want is information that is accessible and easy to consult so we can apply it to our projects. This book compiles and synthesizes some of the most relevant aspects about Color Psychology, its meanings, influences, connotations and applications. It is divided into 10 main colors: White, Yellow, Orange, Red, Pink, Purple, Blue, Green, Brown and Black. Inside, you will find several sections, guidelines and simplified methods that will help you select the optimal colors for your creative Branding, Marketing, Graphic Design and Art projects. Features: Soft cover in Premium Gloss finish. Interior printed in full color. Size: 6" x 9" (15,24 x 22,86 cm). Understanding the logic behind what each color denotes has never been easier. Whether you are a professional, beginner or student of branding, marketing, advertising, design, illustration or art, this book is for you. Review: Great quick reference guide! - I really like this book. It’s simple and easy to read. I’m not a book reader so I appreciate that. It has lots of short connotations, history, cultural significance etc of colors. It’s a really great quick reference guide for the 10 main colors. I’ve been using it a lot for design projects. Review: This is Great!! - Excellent information. Extremely readable!